be seen be sold - promoting software since 1997.
Shareware Promotions      
 
Main blog page : May 2004

Pay Per Match
May 27, 2004
 
I always thought that Overture's Pay-For-Performance Search was quite a good name for something that never really made it. It looked like a great thing in the good old GoTo days, but most agree that Google's Adwords have well and truly wiped the floor with them.

Overture are apparently now changing Pay-For-Performance Search to Precision Match.

Yawn.

Is this the best they could come up with? I think they need more than a name change. Most of us keep our Overture accounts running as they're easier to maintain than Google, but sooner or later, I for one will be closing the account if it doesn't pick up.

Permanent link

 
What's Hot and What's Not
May 28, 2004
 

CNET's Download.com is packed full of interesting and useful content. One of my favourite parts of the site is seeing the top 50 downloads for each week.

Looking at the week ending May 23rd, a few interesting facts emerge.

For example, of the top ten most popular downloads, nine of them are free. Three of them are file sharing apps, two are different versions of ICQ, two are privacy/security apps, one browser, one utility and one media player.

Of the top ten apps, none of them have been in the top 50 chart for less than 40 weeks. In fact in the top 25, only two have been there for less than 10 weeks. And both of these are freeware.

And within the top 25, more than half have been in the chart for more than a year. Seven of them for more than three years.

The obvious conclusion is that your best chance of making it big is to make money from a hugely popular free application. Without any ads of course.

Permanent link

Main blog page
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004
September 2004
August 2004
July 2004
June 2004
May 2004