CASE STUDY 2
Company: Fairlogic
Systems Software: WorldCast
and AddPicker
Collector
Scenario: Fairlogic
Systems is a small company based in Rio de Janeiro, Brazil, that specialises
in email and newsletter software. Problem: Their main product, WorldCast,
faced the reasonably common obstacle of operating in a full market, with
a very high level of competition. In this situation, even the highest
quality products may be easily overlooked, and not receive the attention
they deserve. Results: Fairlogic Systems engaged
the services of SharewarePromotions at the start of August 2001.
After only two months, they were seeing a consistent 10% increase
in sales each month. By November, this had increased to a 50%
increase over the August sales, and a 120% increase over the
previous January sales. This was helped by
receiving a 5 Cow rating on the TuCows network - a site that Fairlogic
Systems had been unable to get a listing with themselves, and
the fact that the traffic to their website had now almost doubled.
Fairlogic Systems now had a new problem to face - that of having
to engage a third party solution to handle the additional bandwidth,
as for the first time, their webhost's
allocated quantity was not enough! "Our traffic has also almost
doubled in page views, and we have now even had to hire getafile.com
to host our download files, as our webhost's bandwidth was no
longer enough to cope with the new volume!"
Jose Bastos, Fairlogic
Systems
Case
study 1 - Paessler GmbH Case
study 3 - iChoose Case
study 4 - Blucollsoft
Case
study 5 - Alpha ZIP New!
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