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An in-depth look at the issues that concern independent software developers today, with plenty of useful, actionable information on everything from marketing and Google AdWords to new operating systems and general business development. Take advantage of our years of experience and give your business a Competitive Edge! |
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Please note: The most recent issue of Competitive Edge will only be made available here one week after it has been mailed out to subscribers. If you want to read it before your competitors, subscribe! |
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Recent issue:
Issue nineteen of the Competitive Edge newsletter looks at two issues - the recession and conversion tracking.
In "Recession - threat or opportunity?" we consider the positive aspects of the recession, including the possibility to expand market share, new markets, flexibility, savings and more.
And in "Conversion tracking made simple" we look at how to quickly and easily setup conversion tracking in your Google AdWords account; without pain or complexity.
Issue 19, February 2009 - Surviving the Recession & Google conversion tracking for downloads
Past issues:
Issue 18, October 2008 - 5 Ways to Spend your Extra Income & 15 Reasons to Analyse your Web Server Logs
Issue 17, June 2008 - Email Marketing That Works: Part I - Campaign Strategy & Content
Issue 16, February 2008 - AdWords Arithmetic: 4=1, 3=1, 3=2
Issue 15, December 2007 - Click Fraud; balancing between over-reaction and oblivion.
Issue 14, September 2007 - What price Google Analytics?
Issue 13, July 2007 - Customer Defence System.
Issue 12, May 2007 - Three different ways to success.
Issue 11, April 2007 - Google AdWords Q & A.
Issue 10, February 2007 - Copywriting for Developers.
Issue 09, January 2007 - Measuring for Success Part II.
Issue 08, December 2006 - Measuring for Success and Lower Literacy Website Visitors.
Issue 07, November 2006 - Through the Eyes of your Customers and Selling Abroad, Wherever You Are.
Issue 06, October 2006 - The Top 50 Ways To Sell More Software and SEO Guarantees.
Issue 05, September 2006 - When Google AdWords Fails and The Top Three Website Mistakes.
Issue 04, August 2006 - Shareware Industry Conference 2006 and Growth of an Industry.
Issue 03, June 2006 - The Keywords Issue: Google AdWords and the Long Tail.
Issue 02, May 2006 - Web Log Gold & Can People Trust Your Website?
Issue 01, April 2006 - Taming Google AdWords & First Impressions That Sell